Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: "Wedding Ring"
Friday, July 24, 2015

Skeie's Jewelers Website Review

by
Skeies Jewelers Website Review daily-golden-nugget-1305-25
This is the weekly website review edition of the Daily Golden Nugget. Each week, I work through these website reviews to give you real examples to learn from. It doesn't matter if the website is good or bad, there's always something to learn from.

I'm changing it up a little this week. Normally I search for the phrase "jewelry store" and a random town name, but not this week. In honor of this weekend's official kickoff of the Jewelers Equality Alliance<...
VIEW FULL GOLD NUGGET


AT: 07/24/2015 06:40:56 AM   0 COMMENTS
Monday, December 22, 2014

Jewelers Would You Rather Sell Bridal Jewelry or Engagement Rings?

by
Jewelers Would You Rather Sell Bridal Jewelry or Engagement Rings? daily-golden-nugget-1151-59

No matter your best efforts, your customer simply do not care about your bridal line. For them, you might as well be the Invisible Man.

You probably think I'm nuts when I say that, especially since you sell engagement rings all the time. The fact is that most jewelers are incorrectly trying to target "bridal" customers when they should be targeting "engagement rings." Even the phrase "wedding ring" is better than "bridal" or "bridal ring."

Google shares plent...
VIEW FULL GOLD NUGGET


AT: 12/22/2014 08:00:24 AM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry